It is essential that employees act as ambassadors for the companies they work for and we are firm advocates of 'inside out' communications: your employees should not find out what is happening within your organisation by reading about it in the papers. Internal communications are key when companies are managing challenging issues such as merger and acquisition activity, or corporate restructuring. Internal communications tools such as Intranets, newsletters, Web TV or direct personal communications are some of the methods that we will advise upon during critical business developments, ensuring that internal and external messaging is co-ordinated to maximise effectiveness.