What am I doing as an associate to a PR advisory firm? My professional background is in equities research and I have over 13 years experience of analysing the retail sector, latterly as a Director of investment bank Dresdner Kleinwort. I have led companies through IPO and done presentation roadshows to major institutional investors across the globe. The Blythe Weigh team draws on my experience as an analyst and investor to bring an extra dimension to the advisory process.

The stock market occasionally has a jaundiced view of public and investor relations but even the most seasoned investor would agree that sentiment towards a company and its prospects is a key determinant of its valuation. With my experience of analysing household names such as Marks & Spencer, Boots and WH Smith I have seen up close the important role that the media can play in affecting a company’s prospects and share price. I would estimate that favourable sentiment can boost a company’s valuation by over 30 per cent relative to its peer group.

Whether you are passionate about managing your business’s image or just view it as a “necessary evil”, you need experience and hands-on contact you can trust. I have known Tim Blythe for over ten years and I am confident that Blythe Weigh can be your trusted partner in public relations.